Ramalinga Raju, founder and chairman of India’s Satyam Computers, has designed a business model that he credits with helping build the country’s fourth-largest IT services and business-process-outsourcing corporation. “Overall, our effort and investment in the business model has paid rich dividends,” Raju says in an interview with McKinsey partners.
Raju has established what he calls “full life cycle businesses,” which are responsible for a distinct set of activities that create value, from client services to internal functions. From this approach, Satyam has devised a model designed to deliver uniform client experiences and to keep everyone in the company focused in the same direction, despite phenomenal growth.
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